This study explores the impact of digital media in promoting agro-tourism within the Nong Kung Si District of Kalasin Province, Thailand. It examines the interplay between the digital strategies, that are employed as effective public relations tools, and their engagement with the target audiences. Furthermore, tourist satisfaction after watching the digital media is evaluated. A mixed methodology approach is employed to collect data through structured questionnaires. This reveals the perceptions of the online public relations efforts, evaluates their components, and measures the overall level of tourist satisfaction. To interpret the findings, the study employs mean and standard deviation calculations. From the results, digital media is a game-changing tool in promoting agro-tourism and identifying best practices for fostering visitor engagement and satisfaction. This research contributes valuable insights into how collaborative communication strategies can drive sustainable tourism development in rural areas. It highlights the significance of developing innovative digital approaches in unlocking agro-tourism potential.