In the past, it was believed that well-known successful brands can only be created by heavy investments and ongoing marketing efforts until the emergence of the rebranding concept. Rebranding and its sub elements’ effects differ upon each industry. The purpose of this study is to understand the influence of corporate rebranding on customer purchase intention focusing on the Egyptian banking sector. Emphasizing on rebranding the logo, color and packaging as sub elements of the rebranding on Banque Du Caire (BDC) as one of the leading banks in the Egyptian banking sector. BDC was selected for investigation as it was the most recent bank implementing a rebranding campaign at research time. Exploratory and descriptive research have been conducted. A questionnaire has been administered upon non-users of BDC, who articulated their perspectives of the BDC rebranding. Multiple regression model was developed to examine the segment perception toward the rebranding (non-clients of BDC). This research contributes to the corporate rebranding and customer purchase intention literature by empirically validating the relationship between the two variables through a real-life market case study. The research findings confirm that corporate rebranding affects customer purchase intention, however, the positive impact is not uniform across all sub-elements of the corporate rebranding.