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Neuromarketing has been playing a signification role in consumer’s purchase decisions. It has played a significant role in the area of business, especially in the area of marketing. Today every medium and large-scale company is using neuromarketing to promote their product and to influence the purchase decision of the consumer. The study aims to assess the impact of neuromarketing on customers and its influence on the purchase decision of the consumer. The study has employed various statistical tools and analyses to conduct the study. The study highlights the importance of using neuromarketing in business and marketing activities, by ensuring transparency to build the trust of the consumer.

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An Exploratory Analysis of Neuromarketing Techniques and Their Impact on Consumer Purchase Decisions

  • 会议论文

  • 发表日期：

    2026年

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  • S. S. Azharshaheen,
  • Vijaya Bhaskar Kolur,
  • K. Madhumathy,
  • Komal A. Dave,
  • Kotigari Reddi Swaroop,
  • Syed Kazim,
  • K. P. Jaheer Mukthar

摘要

Neuromarketing has been playing a signification role in consumer’s purchase decisions. It has played a significant role in the area of business, especially in the area of marketing. Today every medium and large-scale company is using neuromarketing to promote their product and to influence the purchase decision of the consumer. The study aims to assess the impact of neuromarketing on customers and its influence on the purchase decision of the consumer. The study has employed various statistical tools and analyses to conduct the study. The study highlights the importance of using neuromarketing in business and marketing activities, by ensuring transparency to build the trust of the consumer.