This study aims to examine the impact of destination quality, promotion, and motivational travel commitment on tourist decision-making in Tangerang, Indonesia. A quantitative research approach was employed, using a convenience sampling method to collect data from 230 respondents. Statistical analysis was performed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS software. The findings indicate that destination quality has a direct impact on tourist choices, and effective promotional strategies play a crucial role in attracting visitors. Furthermore, motivational travel commitment acts as a mediator, enhancing the relationship between destination quality and tourists’ decisions, thus highlighting the importance of creating engaging and meaningful travel experiences. However, promotion does not significantly influence decisions through motivational travel commitment. Theoretical contributions include expanding the literature on tourism decision-making by emphasizing the importance of destination quality and promotion as key factors influencing tourists’ choices. The study also highlights the mediating role of motivational travel commitment, providing empirical support for integrating travel motivation theories. This research has significant implications for tourism stakeholders in Tangerang, including local governments, tourism businesses, and marketers.