In the current competitive business environment, companies are under growing pressure to incorporate social and environmental considerations into their business strategies while ensuring profitability. Creating Shared Value (CSV) is an innovative approach on this track, which constructs an incentive for companies to move beyond profit-making and create considerable value for society and the environment. This study evaluates CSV from a branding perspective, assessing the impact of CSV in terms of corporate reputation and customer loyalty. Through a review of the relevant literature and empirical studies, this paper argues that CSV constitutes a strategic branding tool that differentiates companies, enhances stakeholder trust, and deepens customer engagement. The findings add to the understanding of sustainable brand management and the position of CSV as a primary vehicle of long-term brand equity.