This study utilizes the Resource View theoretical framework to examine the impact of innovation capability, relational capability, and collaboration capability as mediators on the marketing performance of silk-weaving Small and Medium Enterprises in Wajo Regency, South Sulawesi. In a competitive environment, comprehending the interplay between these variables is essential for enhancing the competitiveness of business entities. This study examines the effect of innovation and relational capabilities on collaboration and their subsequent impact on marketing performance. The employed methodology is a quantitative approach utilizing a survey, implementing a non-probability sampling technique via purposive sampling. Data was gathered from 90 chosen respondents via questionnaires and analyzed utilizing Structural Equation Modeling through Smart Partial Least Square software version 4.1.0.9. The findings indicate that innovation and relational capabilities positively and significantly impact collaboration capabilities. Moreover, collaborative capabilities enhance marketing performance. This study discovered that collaboration mediates the connection between innovation and marketing performance and between relationships and performance. The findings underscore the necessity of fostering innovation and collaboration to enhance marketing performance, offering pragmatic insights for businesses and policymakers in devising more effective strategies.