This chapter explores the evolution of children’s television programming in South Africa, focusing on the South African Broadcasting Corporation (SABC) and its transformation over the past five decade. The SABC has shifted from a state broadcaster that enforced racial segregation to a public service broadcaster that strives for inclusivity. However, challenges remain in providing diverse and representative content for children, particularly those with disabilities and those living in rural areas. The study on which this chapter is based took a triangulated approach to critique television programming for children on the public broadcaster’s television channels and to identify the gaps from both a policy and practice perspective to suggest new policy directions. Data was collected through interviews with ‘actors’ or stakeholders that contributed to the development of children’s television content in South Africa, documents from policymakers and the global movement for quality television and a content analysis of SABC 1, 2 and 3 programme schedules for May 2006. Given the significant demographic shifts and societal changes in South Africa since the data was collected 20 years ago, these findings represent a specific point in time. Further research is needed to provide a contemporary analysis of children’s television programming on the SABC.