This chapter is a reflection on a slice of life in the history of South African broadcasting. Contemporary Community Values Television (CCV-TV) was a daring television channel born out of the need to rid the South African Broadcasting Corporation (SABC) of the shackles of the racially polarised broadcasting system of apartheid. The channel was set up during an uncertain political transition characterised by violence, political divisions and racial tensions. Recognising that the newly born democracy would not thrive in violence, the channel was part of the SABC’s broader public service mission to actively build peace through nation-building by embracing Nelson Mandela and Desmond Tutu’s pursuit of the “rainbow nation”. The study is framed against the ongoing theoretical debates on the idea of entertainment with an objective. In other words, on the role of non-journalistic, popular cultural media in general, and the peacebuilding role of the popular media in particular. To get to the heart of the values the channel espoused, this chapter focuses on television’s continuity or “flow”, select programming and the channel’s special broadcasts. These will be analysed to assess the channel’s peacebuilding orientations through nation-building. The case of CCV-TV is more than a mere look back in history. It is a way to re-evaluate the peacebuilding role of today’s predominantly commercialised media in an increasingly polarised, peace-deprived world.