Since television’s inception, media representation has often reinforced stereotypes and biased attitudes towards marginalised groups, including people with disabilities, and South African television has not been an exception over the last 50 years. Although the journey towards inclusive disability representation has been slow, this chapter spotlights key inspirational moments in South African television, particularly in soap operas. By examining the transformation of disability portrayals in the past five decades of television in South Africa, this study reveals that representation remains largely tokenistic. Despite South African media organisations recognising and acknowledging both global and local disability inclusion policies, these commitments are not consistently reflected in practice. This chapter investigates the disability inclusion efforts in the soap operas: Generations: The Legacy and 7 de Laan during the year 2016, through a qualitative case study, using disability identity theory to analyse how these programmes portray and represent disability. Using qualitative content analysis, the study finds that while these soap operas have advanced in addressing gender and racial issues, as well as including actual persons with disabilities, disability representation remains insufficient. Consequently, much more must be done to ensure authentic inclusion of actors with disabilities in South African soap operas.

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(In)Visibility of Disability in Soap Operas: Representation of Disability in 50 Years of Television in South Africa

  • Elsonia Swarts,
  • Busayo Ige

摘要

Since television’s inception, media representation has often reinforced stereotypes and biased attitudes towards marginalised groups, including people with disabilities, and South African television has not been an exception over the last 50 years. Although the journey towards inclusive disability representation has been slow, this chapter spotlights key inspirational moments in South African television, particularly in soap operas. By examining the transformation of disability portrayals in the past five decades of television in South Africa, this study reveals that representation remains largely tokenistic. Despite South African media organisations recognising and acknowledging both global and local disability inclusion policies, these commitments are not consistently reflected in practice. This chapter investigates the disability inclusion efforts in the soap operas: Generations: The Legacy and 7 de Laan during the year 2016, through a qualitative case study, using disability identity theory to analyse how these programmes portray and represent disability. Using qualitative content analysis, the study finds that while these soap operas have advanced in addressing gender and racial issues, as well as including actual persons with disabilities, disability representation remains insufficient. Consequently, much more must be done to ensure authentic inclusion of actors with disabilities in South African soap operas.