This chapter examines how South Africa’s Tsonga/Shangaan ethnic group perceives its representation in mainstream public-funded television media. This study takes place as we reflect on the 50 years of television in the country and 30 years of the post-apartheid and “Rainbow” dispensation. As a minority group speaking Xitsonga, a cross-border language, they are often marginalised geographically, economically, socially, and politically within the complex “Rainbow Nation”. The study does not homogenise the group using the study sample employed but rather uses the research subjects as the window into understanding diverse sentiments around media representation. Using a qualitative method which triangulated semi-structured interviews with content analysis and purposive sampling, the research investigates how respondents from this minority community view the Tsonga/Shangaan place within South African nation-state. The study employs social representation and social identity theories to analyse issues of belonging and representation in the post-apartheid context, contributing to broader discussions on ethnic minority representation in national media landscapes.