Much of the existing research on Africa’s representation in the media focuses mainly on how Africans have been represented by big production companies and white media creatives in the Western media. However, there is a lack of research on African images in the African media by Africans. This chapter attempts to fill this gap and examines how African representation of Africans in African media, by Africans, has been conducted. Using a qualitative textual analysis approach, the study investigates how programs developed by black-owned production companies with black executives contribute to, or recycle, stereotypical and racialized images rooted in Apartheid-era media. This analysis positions Moja Love as a case study within South Africa’s 50-year television history, highlighting how the representation of black identities on South African television has evolved—or, in some cases, remained stagnant—over time.