While changes are a common part of the development of human civilization, including the media ecosystem, the entry into the digital age and the revolutionary turn that has experienced global expansion in the twenty-first century have redefined the concept of media and journalistic professions. Through a theoretical perspective, questions arise about trends in setting the media agenda, changes regarding “gatekeepers” and, above all, the ways in which journalistic content is changing.. This paper problematizes the issue of creators of journalistic content and what is today implied by that term, especially considering the introduction of artificial intelligence into journalism and media editing, leading to questions related to media ethics and media literacy. Additionally, questions are raised about the role of journalists in the digital age in the face of new technologies and enabled communication and information without such intermediaries, primarily through social networks. This leads to questions about the content itself that is available to the public through various media platforms, as well as topics addressing the sustainability of journalistic content in ways that are traditionally known. Moreover, if journalistic content is considered as something that represents the first draft of history, it is relevant to question what is now recognized as such a form. Furthermore, considerations are made about the historical legacy of journalistic content and its archiving, which is particularly problematic due to its nature and the volume on digital platforms.