In this chapter, the role of subjective elements and control in social network adaptation is analysed computationally. In particular, it is analysed: (1) how the coevolution of social contagion and bonding by homophily may be based on subjective representation states (e.g., what they know or believe) of the persons involved, and (2) how by changing or manipulating such subjective representation states, bonding can be controlled by the persons involved. To address this, a second-order adaptive social network model is presented in which persons do use subjective representation states about themselves and about each other and their connection, and have a form of control over the coevolution process, as both their bonding and social contagion depend on their subjective representation states.