The work presents the main basic principles of digital intelligence application. Artificial intelligence is currently a component of the digital transformation of enterprises. Artificial intelligence is understood as algorithms that have the ability to self-learn in order to apply the acquired knowledge to achieve human goals. Artificial intelligence is developing in all spheres of public life. The conducted analysis revealed the importance of such a new phenomenon as digital intelligence in the context of digital development of society and artificial intelligence. Digital intelligence accompanies a person in all spheres of activity. Digital intelligence is a new phenomenon in the digital society. It is a personality trait consisting in the presence of social, value, emotional, evaluative, analytical and cognitive abilities that help facilitate adaptation to new living conditions in the digital environment. Traditionally, the hierarchical structure of digital intelligence operates at the following levels: gender, age and status. The basis for the formation of digital intelligence should be: digital identity, digital security, digital literacy, digital emotionality, digital communication, digital law, digital use and digital guarantee. The formation of digital intelligence should be carried out in the training of highly professional personnel for all areas of the country’s economy.