The work investigates digital technologies for automating communication in the activities of a state university. The main attention is paid to the use of information systems and platforms to improve the interaction between students, teachers and university administration. Theoretical and methodological grounds for the study of digital technologies in the educational sphere are proposed. The advantages and perspectives of the application of such technologies are described, as well as possible problems and ways of their solution. Automation of messages and answers to frequently asked questions will reduce the time resources of the university staff. For applicants or students, automation of communication becomes the most comfortable option for solving bureaucratic problems in the university. This contribution presents a case study of chatbot implementation for the activities of the Institute of Innovation Management of Kazan National Research Technological University. The chatbot is realized as an example of solving problems faced by students.