Guided by the paradigm shifts that have emerged with technological and technical development, as well as by the manifestation of new cultures and economies, the need to create new media and communication platforms is still extremely latent. Among these technological transformations, the poster, appropriated by media digitalization, in recent years has demonstrated new features and interactive digital resources never seen before. Triggered by mediatization processes and digital culture, the establishment of ‘technomediations’ establishes in the poster a new a new way of relating–and interacting—with the individual and the environment in which they are inserted. However, wouldn't it be normal for a medium with such static and printed visual characteristics to lose its functionality when reconfigured? Can we still consider it a poster even if it now allows the interaction and linking of devices to it? Such questions are fundamental in this work, which aims to briefly demonstrate the paradigm changes that took place in the poster when integrated with the technological innovations that have been occurring in digital culture. We will also seek to show the implications that this new use of this means of communication is having on society: changes in the collective environment, new relationships of interaction between the individual and the digital. For us, the poster still today demonstrates a great capacity for adaptation and development along with the technologies of the time in which it is located.