Sustainable farming means an integrated system the incorporates both the plant and animal production over a long period and have features such as satisfying food and fiber needs of mankind, enhance the quality of environment, make an efficient use of non-renewable resources, improve the economic viability of farming operations and to enhance the quality of life for farmers and the society. The growing demand for the sustainable farming produces expands the market demand for it but the question raises was how this demand expansion going to help the farmers in doing profitable farming. To improve the profitability of the sustainable farmers they have to enhance their production with cost effectiveness and also concentrate on marketing their own produce by themselves. But in India the conversion rate of farmers from traditional farming to sustainable farming was very slow and majority of the farmers are marketing their produces only through the middlemen who engulfing the huge portion of cost results in premium price for sustainable farming products. Considering all these points this study intended to analyze the strengths, weaknesses, opportunities and challenges for the farmers in producing and marketing the sustainable farm produces. For this 393 farmers were surveyed adopting snowball sampling method.