To investigate the attitudes of green products among Coimbatore consumers, the present research makes use of text and topic analysis. The primary data of 300 persons was obtained through focus groups, social media talks and online reviews using purposive sampling technique. Content analysis revealed that a sentiment of environmental consciousness was the most commonly expressed (30%), followed by quality issues (25%), price sensitivity (20%) and distrust in green washing (15%). These included perceived high costs, accessibility problems, mistrust of green claims and concern for sustainability, all of which were major motivators found in the thematic study and that, in order to increase customer trust and facilitate green product adoption, should be alleviated by clear marketing, lower prices and greater access. These observations inform strategies for companies, legislators and sustainability advocates who would like to close the gap between consumer demands and the supply of new green items. The study contributes to this wider discussion on environmental responsibility by offering a framework for interpreting the factors and constraints that drive, and hinder, sustainable consumption.