In this chapter, we explore Cloud-based product planning and strategies for its execution. A product’s life cycle begins with a clear understanding of different user personas, their requirements, pain points, and expectations. The next important steps are the selection of a Cloud Service Provider (CSP), resources, and cost estimations based on expected usage patterns. The chapter elaborates some of the methods used for Cloud-based product monitoring, management, and use of data analytics. We will examine the cost and optimizations methods for Cloud deployments.