Studies on true crime on social media have focused on the “hybridisation” of true crime with genres such as Mukbang on YouTube (Hobbs & Hoffman 2022) and self-promotion on Instagram (Gaynor 2023). Unboxing has become one of the most popular genres on YouTube, though much of the literature examines children’s unboxing. This focus highlights the difficulties presented by less regulated spaces such as YouTube, as inappropriate content can be accessed and attitudes to this content can be manipulated or normalised. With two case studies, this chapter will examine the social media influencer and their treatment of murderabilia objects through the popular genre of unboxing. Specifically, how the corpse object—such as hair and detritus taken from murder and grave sites (remains by proxy)—is used to establish and perpetuate dark fan identity. The first case study examines the YouTube videos of Jake Webber, an established influencer with a large following. Webber gained fame for his videos covering various online trends, music, and the promotion of his own brand, prior to his more recent focus on true crime. This analysis examines Webber’s murderabilia unboxing videos, the ethical difficulties in his approach to the items unboxed and how this content establishes a dark fan identity. The second case study examines the Haunted Honeymooners, a married couple who are known within a horror subculture as amateur filmmakers but are seeking to acquire a larger following. This discussion focuses on the couple’s engagement with unboxing items, specifically remains by proxy, and how this reinforces a constructed identity through corpse objects.

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Influential Bodies: An Analysis of the Dark Fan Influencer Through Murderabilia Unboxing Videos

  • Tia Tudor Price

摘要

Studies on true crime on social media have focused on the “hybridisation” of true crime with genres such as Mukbang on YouTube (Hobbs & Hoffman 2022) and self-promotion on Instagram (Gaynor 2023). Unboxing has become one of the most popular genres on YouTube, though much of the literature examines children’s unboxing. This focus highlights the difficulties presented by less regulated spaces such as YouTube, as inappropriate content can be accessed and attitudes to this content can be manipulated or normalised. With two case studies, this chapter will examine the social media influencer and their treatment of murderabilia objects through the popular genre of unboxing. Specifically, how the corpse object—such as hair and detritus taken from murder and grave sites (remains by proxy)—is used to establish and perpetuate dark fan identity. The first case study examines the YouTube videos of Jake Webber, an established influencer with a large following. Webber gained fame for his videos covering various online trends, music, and the promotion of his own brand, prior to his more recent focus on true crime. This analysis examines Webber’s murderabilia unboxing videos, the ethical difficulties in his approach to the items unboxed and how this content establishes a dark fan identity. The second case study examines the Haunted Honeymooners, a married couple who are known within a horror subculture as amateur filmmakers but are seeking to acquire a larger following. This discussion focuses on the couple’s engagement with unboxing items, specifically remains by proxy, and how this reinforces a constructed identity through corpse objects.