Propaganda is a technique by which people manipulate information to direct the behavior of an individual or group, with the aim of provoking a desired reaction. Propaganda is strongly expressed in the spread of religion, political parties, and autocratic governments. In this paper, the most common propaganda techniques are presented, which propaganda implementers can use in shaping and realizing their messages. A certain content of short texts published on the portals of media companies in Serbia was collected. Then, using machine learning techniques, a model was developed, which was trained to classify the text as propaganda or not propaganda. This research included texts that were published on the portals RTS, Politika, B92, Blic, N1, and Danas in 2023. The texts were collected in real-time, because some media portals do not have an archive.

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Data Analysis Techniques and Detection of Propaganda in Serbian Online Media in 2023

  • Dražen Drašković,
  • Mihajlo Ogrizović,
  • Matija Dodović,
  • Miloš Obradović

摘要

Propaganda is a technique by which people manipulate information to direct the behavior of an individual or group, with the aim of provoking a desired reaction. Propaganda is strongly expressed in the spread of religion, political parties, and autocratic governments. In this paper, the most common propaganda techniques are presented, which propaganda implementers can use in shaping and realizing their messages. A certain content of short texts published on the portals of media companies in Serbia was collected. Then, using machine learning techniques, a model was developed, which was trained to classify the text as propaganda or not propaganda. This research included texts that were published on the portals RTS, Politika, B92, Blic, N1, and Danas in 2023. The texts were collected in real-time, because some media portals do not have an archive.