Renewed ‘Social Life’ of Maize
摘要
This essay aims to present a simple account of how a particular food product moves around between social practices, memories, and even language. Maize had never been a popular food item in Bangladeshi food habits, except in specific ‘rural’ leisure food-consumption patterns. In recent years, maize has experienced some significant ‘cultural’ status in the metropolis areas, with the advent of technologies and advertisements. ‘Popcorn’ has evolved as a desired food item, especially among the urban youth, and in certain refreshment spaces that include newly established digitized cinema theatres, popularly known as ‘Cineplex’. It attempts to identify the distinct tendencies of cultural consumption, its entailing and ever-changing status quo of food items, and then the appropriation of corn simultaneously as a prestige and fun food. This essay intends to question the boundary of prevalent social research in Bangladesh to posit a specific agricultural product within a cultural consumption system and trace its revival in the urban space.