Situated in the southwestern corner of Africa, lies a gem diamond known as the Republic of Namibia. After a period of long German rule and been placed under the League of Nations mandate, while been administered as a 10th province of the Republic of South, Namibia gained its independence on March 21, 1990. Having obtained independence so late compared to most African nations the garment sector remains a critical component for the survival of the economy from an indigenous and global vantage point. The Namibian apparel/manufacturing market reached U$378.60 m in 2025, with a projected annual growth rate 1.38%. It can be argued that the producers and consumers in Namibia are starting to embrace sustainable and ethical fashion, driving the demand for locally produced and eco-friendly apparel. The industry generates a significant amount of revenue for the Namibian economy. Namibia’s Vision 2030 and the Sustainable Development Goals (SDGs—#1, 3, and 10) are aimed at various initiatives such as ending poverty and specific strategies to end unemployment and growth within the economy. This chapter first introduces the topic of ethnicity and fashion with regard to manufacturing. Thereafter an overview of the global manufacturing sector is outlined, followed by the history of Dinapama. With regard to the literature, the role of ethnicity in fashion, followed by the influence of ethnicity on fashion with reference to Dinapama Manufacturing and Supplies in the Republic of Namibia, will be addressed. This chapter is quantitative and qualitative in its nature and has made use of questionnaires, in-depth interviews, and participant observation to learn more about the influence of ethnicity on fashion. Countering the current focus on ethnicity and fashion we suggest ethnicity and fashion in the manufacturing sector are faced with numerous challenges; however through effective communication and proper education these challenges can be addressed. An additional goal highlights the essence of merging culture and tradition, in the quest for innovation and creativity. Moreover, a conclusion followed by the recommendations for future research will be outlined.

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Ethnicity and Fashion in Manufacturing: Namibian Perspective from Dinapama

  • Wilfred Isak April,
  • Léo-Paul Dana,
  • Selma Namalenga

摘要

Situated in the southwestern corner of Africa, lies a gem diamond known as the Republic of Namibia. After a period of long German rule and been placed under the League of Nations mandate, while been administered as a 10th province of the Republic of South, Namibia gained its independence on March 21, 1990. Having obtained independence so late compared to most African nations the garment sector remains a critical component for the survival of the economy from an indigenous and global vantage point. The Namibian apparel/manufacturing market reached U$378.60 m in 2025, with a projected annual growth rate 1.38%. It can be argued that the producers and consumers in Namibia are starting to embrace sustainable and ethical fashion, driving the demand for locally produced and eco-friendly apparel. The industry generates a significant amount of revenue for the Namibian economy. Namibia’s Vision 2030 and the Sustainable Development Goals (SDGs—#1, 3, and 10) are aimed at various initiatives such as ending poverty and specific strategies to end unemployment and growth within the economy. This chapter first introduces the topic of ethnicity and fashion with regard to manufacturing. Thereafter an overview of the global manufacturing sector is outlined, followed by the history of Dinapama. With regard to the literature, the role of ethnicity in fashion, followed by the influence of ethnicity on fashion with reference to Dinapama Manufacturing and Supplies in the Republic of Namibia, will be addressed. This chapter is quantitative and qualitative in its nature and has made use of questionnaires, in-depth interviews, and participant observation to learn more about the influence of ethnicity on fashion. Countering the current focus on ethnicity and fashion we suggest ethnicity and fashion in the manufacturing sector are faced with numerous challenges; however through effective communication and proper education these challenges can be addressed. An additional goal highlights the essence of merging culture and tradition, in the quest for innovation and creativity. Moreover, a conclusion followed by the recommendations for future research will be outlined.