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This chapter explores the challenges and opportunities faced by the traditional fashion sector in Sfax, Tunisia, in the context of globalization and contemporary changes. It highlights the balance between preserving cultural authenticity and meeting modern market demands. Additionally, it examines the role of technological and entrepreneurial innovations in enhancing the sector’s sustainability, emphasizing the importance of government and educational institutions in developing and valuing cultural heritage in line with global transformations. In this context, the study shows how traditional elements can be integrated with innovation in clothing design, contributing to the cultural and economic identity of Sfax. Finally, it underscores the need to adopt educational and training strategies that enhance new designers’ understanding of cultural heritage, helping to preserve its authentic values amidst the challenges posed by globalization.

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Stakes of Globalisation and the Aesthetic Challenges of Traditional Fashion Design in Tunisia: Traditional Clothing Design in Sfax as a Model

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  • 发表日期：

    2026年

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  • Wissem Ben Chikha,
  • Léo-Paul Dana

摘要

This chapter explores the challenges and opportunities faced by the traditional fashion sector in Sfax, Tunisia, in the context of globalization and contemporary changes. It highlights the balance between preserving cultural authenticity and meeting modern market demands. Additionally, it examines the role of technological and entrepreneurial innovations in enhancing the sector’s sustainability, emphasizing the importance of government and educational institutions in developing and valuing cultural heritage in line with global transformations. In this context, the study shows how traditional elements can be integrated with innovation in clothing design, contributing to the cultural and economic identity of Sfax. Finally, it underscores the need to adopt educational and training strategies that enhance new designers’ understanding of cultural heritage, helping to preserve its authentic values amidst the challenges posed by globalization.