This article addresses the critical intersection in the “academia-industry” chain by proposing integrated knowledge management and marketing models tailored to the nanotechnologies and nanomaterials (N&N) domain. These models aim to provide a comprehensive framework for organizations to navigate the complexities of N&N, fostering innovation while ensuring safety, regulatory compliance, and public trust. The proposed knowledge management model emphasizes the systematic processes of knowledge creation, capture, storage, sharing, and application within the N&N context. It highlights the importance of incorporating diverse knowledge domains, from fundamental research and materials characterization to safety assessments and ethical considerations. The model further underscores the role of enabling technologies, such as knowledge management systems and AI, in facilitating these processes and fostering a collaborative, learning-oriented organizational culture. Complementing the knowledge management model, the knowledge marketing model focuses on strategically disseminating N&N information to various target audiences, including researchers, industry partners, investors, the general public, and policymakers. It stresses the importance of accuracy, transparency, accessibility, and ethical considerations in all marketing efforts. The model outlines effective content creation and dissemination strategies and relationship-building approaches to ensure that the correct information reaches the right audience clearly and engagingly. Ultimately, the paper argues that the integrated application of these models is essential for promoting the responsible development and commercialization of nanotechnologies and realizing their full potential for societal benefit.

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Knowledge Management and Marketing in Nanotechnologies and Nanomaterials

  • Artem Artyukhov,
  • Nadiia Artyukhova,
  • Jan Krmela

摘要

This article addresses the critical intersection in the “academia-industry” chain by proposing integrated knowledge management and marketing models tailored to the nanotechnologies and nanomaterials (N&N) domain. These models aim to provide a comprehensive framework for organizations to navigate the complexities of N&N, fostering innovation while ensuring safety, regulatory compliance, and public trust. The proposed knowledge management model emphasizes the systematic processes of knowledge creation, capture, storage, sharing, and application within the N&N context. It highlights the importance of incorporating diverse knowledge domains, from fundamental research and materials characterization to safety assessments and ethical considerations. The model further underscores the role of enabling technologies, such as knowledge management systems and AI, in facilitating these processes and fostering a collaborative, learning-oriented organizational culture. Complementing the knowledge management model, the knowledge marketing model focuses on strategically disseminating N&N information to various target audiences, including researchers, industry partners, investors, the general public, and policymakers. It stresses the importance of accuracy, transparency, accessibility, and ethical considerations in all marketing efforts. The model outlines effective content creation and dissemination strategies and relationship-building approaches to ensure that the correct information reaches the right audience clearly and engagingly. Ultimately, the paper argues that the integrated application of these models is essential for promoting the responsible development and commercialization of nanotechnologies and realizing their full potential for societal benefit.