To skillfully lead any kind of transformation in your firm, you, too, will likely need to change certain behaviors and patterns of thinking that made you successful in the past but no longer serve you. If you genuinely want to change a behavior but do not succeed over a longer period, it may not be because you are unwilling, incapable, or actively resisting change. Instead, a subconscious, hidden psychological dynamic may prevent you from acting in a way that enables sustainable behavior change.