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The initial chapter will provide an overview of the 2024 campaign and the chapters in this edited collection. It will aim to frame the book in a larger marketing and branding literature context with a unifying theme and explain why the 2024 presidential election continues to be a focal point for the use of marketing and branding techniques throughout the political world.

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Introduction: The Age of Trump

  • 章节

  • 发表日期：

    2025年

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  • Jamie Gillies

摘要

The initial chapter will provide an overview of the 2024 campaign and the chapters in this edited collection. It will aim to frame the book in a larger marketing and branding literature context with a unifying theme and explain why the 2024 presidential election continues to be a focal point for the use of marketing and branding techniques throughout the political world.