The discourse surrounding the hiring of the most recent generation of workers is evolving, with conventional job security gradually being supplanted by a focus on entrepreneurship and employability. This paradigm shift is particularly evident in the manner in which firms engage with labor platforms and the emergence of a novel category of digitally-skilled workers, termed “entrepreneurs.” However, labor platformization has not been thoroughly examined from a work design perspective, and the voices of young people have seldom been solicited. This paper aims to address this gap by exploring the role of specific labor platform attributes in work design. We propose a framework that leverages these attributes as a mechanism to enhance the job satisfaction and self-determination of young entrepreneurial workers. To that end, we propose five strategies, which are the result of a critical review of scholarly literature on the work inclinations of young people, case examples, and a conjoint experiment to gather the perceptions of a sample of 171 students. Utilizing a fractional factorial design, respondents evaluated 15 hypothetical platform scenarios on a linear scale according to the higher perceived utility. The findings indicate that deriving high meaning from work is instrumental in making platform participation attractive. Additionally, the search for learning opportunities has proven valuable among this cohort, who have a slight preference for greater involvement in task definition and reject immediate-term (micro-task) contractual relations. Immediate feedback is desirable but not essential. Our analysis concludes with recommendations for firm managers and labor platform architects.