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This chapter provides a synthesis of the traditional accounts and current transmedia narratives through which scholars and speakers of English view World Englishes across contexts and modalities. It elaborates on a transmedia turn to capture the increasing relevance of Internet-based digital discourse in developing World Englishes. What sets a transmedia approach apart from other approaches in World Englishes is its openness to, and unification of, complementary methods and theories from a diverse range of fields. This chapter also speculates on the future of world Englishes, inviting the reader to reflect on contentious issues of developing World Englishes in a transmedia world.

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World Englishes in the Twenty-First Century: A Transmedia Turn?

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  • 发表日期：

    2026年

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  • Howard Manns,
  • Zhichang Xu

摘要

This chapter provides a synthesis of the traditional accounts and current transmedia narratives through which scholars and speakers of English view World Englishes across contexts and modalities. It elaborates on a transmedia turn to capture the increasing relevance of Internet-based digital discourse in developing World Englishes. What sets a transmedia approach apart from other approaches in World Englishes is its openness to, and unification of, complementary methods and theories from a diverse range of fields. This chapter also speculates on the future of world Englishes, inviting the reader to reflect on contentious issues of developing World Englishes in a transmedia world.