The Impact of Transition Design on CVR Narratives: An Eye Tracking Research
摘要
As an emerging art form, film transition design plays a crucial role in narrative. Traditional transitions struggle to adapt to cinematic virtual reality (CVR) and 360-degree panoramic spaces, leading to the loss of narrative coherence and a degraded user experience. In this study, by applying eye-tracking technology, the film Crow: The Legend was re-edited, and a short CVR work Fox's Journey was created based on three types of transition rules: guiding transition, black field transition, and non-transition (the control group). The objective was to explore the impact of transition design on CVR narratives. The results indicate that different transitions exhibit significant differences in visual attention, memorization effect, sense of presence, and narrative continuity. Non-skillful transitions tend to cause the audience to miss key information and result in spatial disorganization; skillful transitions, although present, are easily detectable, which affects the sense of presence and continuity. In contrast, the version with well-designed transitions performs the best, effectively guiding attention, improving the memorization effect, enhancing the sense of presence, and ensuring narrative continuity. This study reveals the disparities among different transitions in terms of visual attention, memory effect, sense of presence, and continuity, offering new perspectives for VR and providing empirical data support for film narrative research. It also promotes the development of VR film narrative theory and practice.