Roots tourism, a phenomenon that involves emigrants and their descendants returning to their lands of origin, is characterized by a high level of emotional involvement and a strong connection to family memory and local culture. Although often defined as “ancestral” or “nostalgic” tourism, roots tourism goes beyond a simple tourist visit: it is an inner journey, where places become symbols of belonging and identity. In Italy, this phenomenon is gaining attention through initiatives that promote the return of emigrants’ descendants to their homeland. Italian communities around the world, especially in countries like Brazil, Argentina, and United States, are numerous and highly educated, and the desire to rediscover cultural roots is becoming increasingly widespread. Roots tourism not only enhances the value of places of origin but also offers opportunities for economic growth in lesser-known regions, providing new avenues for development and revitalizing communities. This type of tourism stands out for its emotional and cultural potential, as the traveler is not just a tourist but a member of a community seeking to re-establish a deep connection with their past, passed down by grandparents and parents. It is a phenomenon that touches on identity and memory and can therefore be considered a powerful tool for revitalizing marginal areas and fostering a renewed sense of belonging.