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Peer-to-peer (P2P) fintech lending services offer millennials a new investing option due to its online convenience The objective of this study is to examine the underlying motivation behind the decision of millennial Islamic banking clients to switch towards investing in P2P lending platforms that adhere to Islamic principles. The target population consisted of millennial generation customers of Islamic Commercial Banks residing in Yogyakarta Province. The participants were required to possess knowledge about Fintech P2P Islamic lending and never engage in any investment activities within this domain. The method employed for processing and analyzing research data was Partial Least Squares Structural Equation Modelling (PLS-SEM). The research findings demonstrated that all factors in the push effect yielded a statistically significant positive impact on the intention of millennial customers to switch to P2P fintech Islamic lending. In the pull effect perspective, all factors exhibited a statistically significant positive influence. However, from the mooring effect perspective, all results revealed a statistically significant negative impact. The results imply that millennials do not face significant barriers when it comes to adapting to technological advancements and accessing knowledge information. Hence, it is recommended that the Islamic banking and fintech P2P lending sector should adopt a collaborative approach, leveraging their respective competitive advantages to maximize gains and mitigate potential losses arising from client attrition and intensifying market rivalry.

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A Study on the Switching Intentions to Invest in Peer-To-Peer Lending in the Province of Yogyakarta Indonesia

  • 章节

  • 发表日期：

    2026年

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  • Dimas Bagus Wiranatakusuma,
  • Putri Apriliani,
  • Mohd Edil bin Abd Sukor,
  • Mohd Zaidi Bin Md Zabri,
  • Mochamad Rizki

摘要

Peer-to-peer (P2P) fintech lending services offer millennials a new investing option due to its online convenience The objective of this study is to examine the underlying motivation behind the decision of millennial Islamic banking clients to switch towards investing in P2P lending platforms that adhere to Islamic principles. The target population consisted of millennial generation customers of Islamic Commercial Banks residing in Yogyakarta Province. The participants were required to possess knowledge about Fintech P2P Islamic lending and never engage in any investment activities within this domain. The method employed for processing and analyzing research data was Partial Least Squares Structural Equation Modelling (PLS-SEM). The research findings demonstrated that all factors in the push effect yielded a statistically significant positive impact on the intention of millennial customers to switch to P2P fintech Islamic lending. In the pull effect perspective, all factors exhibited a statistically significant positive influence. However, from the mooring effect perspective, all results revealed a statistically significant negative impact. The results imply that millennials do not face significant barriers when it comes to adapting to technological advancements and accessing knowledge information. Hence, it is recommended that the Islamic banking and fintech P2P lending sector should adopt a collaborative approach, leveraging their respective competitive advantages to maximize gains and mitigate potential losses arising from client attrition and intensifying market rivalry.