Entrepreneurship is crucial for economic and social development, especially through Micro, Small, and Medium Enterprises (MSMEs). However, promoting entrepreneurial intention among non-business students is quite challenging due to a lack of access to formal entrepreneurship education. This study investigates how entrepreneurship competitions, as a learning platform, influence the entrepreneurial intention of non-business students, with the mediating effect of entrepreneurial self-efficacy and the moderating effect of entrepreneurial motivation. However, the direct influence of such competitions on entrepreneurial intention is unclear. This study used a survey of 115 non-business students at Telkom University, with the collected data analysed through PLS-SEM bootstrapping techniques. The findings indicate that entrepreneurship competitions do not directly shape entrepreneurial intention among non-business students, but through ESE. It is found that EM does not moderate the relationship between competition and intention, which means that EM does not strengthen or weaken this relationship.