The study found that in the context of strategic orientation, the development of food security is closely related to the marketing system, which is based on the organization of production and sales of food products, focused on meeting consumer needs, forecasting the capacity of the food market, studying its internal and external environment and substantiating the behavior of producers and consumers in the food market, which became the basis for substantiating the marketing strategy in the development of food security. It is emphasized that food security and food safety are distinct yet interconnected concepts, both of which are part of a unified system aimed at addressing food security issues. Food safety is a crucial component in achieving food security, as it also encompasses aspects such as care, health, and hygiene. “Food security” refers to the socio-economic and environmental condition of a country in which all citizens consistently and reliably have access to sufficient food in terms of quantity, variety, and quality. This definition inherently includes elements of food safety and is governed by qualitative standards. The main global factors that determine the stability and level of food security are identified and the following possible directions for neutralizing their impact on food security are proposed. It has been studied that food security strategies can be classified according to four parameters: assessment of food quantity and improvement of its quality, food safety, socio-cultural and environmental acceptance of food security. According to the SWOT analysis method, the strengths and opportunities for food security development have been identified, which is the basis for substantiating a marketing strategy for the development of food security. In the process of research, a concept for implementing a marketing strategy for the development of food security has been formed, which is based on determining general conditions and goals and managing marketing tools in the development of food security.