This study examined the extent to which the agenda setting theory still serves as a media effects theory, especially with respect to how it applies to social media setting agenda not just for the media but also for the public, using the #SoroSoke phenomenon created during the #EndSARS protests as the case study. The chapter adopted a qualitative approach to data gathering and analysis, using in-depth interview as an instrument and a purposive sampling technique. The study extrapolated that there is an overlap between social media and traditional media in terms of the media agenda, with the social media also influenced by the external factors which also influence traditional media agenda, which suggests the continued relevance of the agenda setting theory in spite of the convergence and influence of digital media since the two types of media still work side by side with both setting agenda and influencing society. However, it was determined that the implication of this, particularly in the context of this chapter, is that a preoccupation on traditional mass communication media with regard to the operation of the agenda setting theory deprives media scholars, researchers, and theorists of the chance to explore the influence that social media have on or can have on influencing public policies and social behaviors. With regard to how social media can transfer salience, prime issues, and frame the context in which we view society, it is necessary to reevaluate the positions of Althaus and Tewksbury (2002) and others, even though they are valid in some respects as to the applicability of agenda setting in digital media studies; however, the #SoroSoke campaign is the latest in a long line of social media movements, including the #MeToo, #BlackLivesMatter, and so on, that provide some reinforcement in the arguments that agenda setting can apply in digital media studies.