Research in conceptualizing, developing and integrating non-Western communication and media theories, which are grounded in Nigeria’s diverse and rich indigenous communication, media and cultural practices, lived experiences and realities, has eluded Nigerian communication and media scholarship for decades (Akpan, 2025). This knowledge divide, spanning decades, may have arisen because the Global North, in particular Euro-American academic bloc persistently portrayed indigenous African people and their knowledge as inferior, less human and ‘stupid’, as metaphorically illustrated by Hugh Kerr’s famous quote, which will be thoroughly examined in this chapter. Consequently, many African scholars may have developed an inferiority complex, doubting and underestimating the value of their indigenous knowledge and its potential contributions to the global academic discourse. Moreover, this lacuna has resulted in a dearth of text-centred and contextualized frameworks for understanding Nigeria’s unique indigenous communication and mediascape. The introduction of Theorizing Nigerian Indigenous Knowledge Systems: Communication, Media, and Culture into the Nigerian communication and media scholarship marks a significant milestone in addressing this knowledge gap, simultaneously challenging these Western-focused communication and media theories as not too suitable and representational in explaining and situating our everyday aboriginal communication and media experiences and realities.