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The chapter first considers how to define a crisis and differentiate it from a disaster. It moves on to discuss the possible impact of a crisis on a Nation Brand and Place Brand while distinguishing different types of crises.

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Crisis Management in Nation and City Branding Communications

  • 章节

  • 发表日期：

    2026年

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  • Jose Filipe Torres,
  • Richie Karaburun

摘要

The chapter first considers how to define a crisis and differentiate it from a disaster. It moves on to discuss the possible impact of a crisis on a Nation Brand and Place Brand while distinguishing different types of crises.