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In a nutshell, now that we have passed through the theoretical conceptualizations and discussions about Nation and City Branding, we finally reach the practical part—to learn on practice how to develop a Nation Brand or City Brand strategy.

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Developing a Nation or Place Brand: Bloom Consulting’s 14-Step Roadmap

  • 章节

  • 发表日期：

    2026年

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  • Jose Filipe Torres,
  • Recep Richie Karaburun

摘要

In a nutshell, now that we have passed through the theoretical conceptualizations and discussions about Nation and City Branding, we finally reach the practical part—to learn on practice how to develop a Nation Brand or City Brand strategy.