In this chapter, I present the Adaptive Digital Commerce Model, a theoretical model designed to explain the unique characteristics of e-commerce in African markets. Based on a thorough analysis of the e-commerce landscape across Africa, the model suggests that market participants tackle local challenges through four connected adaptive strategies: (1) digital resilience processes; (2) inclusive commerce practices; (3) multi-modal trust mechanisms; and (4) technological leapfrogging. Unlike traditional theories, which often overlook issues like inconsistent infrastructure, social mismatches, incorrect behavioral assumptions, and developmental inconsistencies in African digital marketplaces, this model effectively explains behaviors such as adapting to infrastructure changes, collective adoption trends, trust-building methods, and varied implementation paths. The chapter also outlines formal prepositions for testing and discusses both theoretical and practical implications. By framing distinct African e-commerce trends as systematic adjustments that reflect tailored commercial strategies rather than mere developmental issues, this framework improves both academic insight and practical strategies for development, policy-making, and technology adoption. This mid-range theoretical perspective merges specific context with broad analytical insights, providing a basis for understanding digital commerce in emerging markets marked by changing institutions, diverse infrastructures, and limited resources.