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The Journal of Retailing (JR), launched in the year 1925, is the oldest (major) academic research journal in marketing in the United States. This paper analyzes some of the main characteristics of the journal: its mission, its history and reputation, and all those aspects related to the publishing and editorial policy.

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Journal of Retailing (JR) Synopsis: Mission, History, Highlights, and Publishing

  • 会议论文

  • 发表日期：

    2025年

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  • Juan Carlos Gázquez-Abad,
  • José Luis Ruiz-Real,
  • Raj Sethuraman

摘要

The Journal of Retailing (JR), launched in the year 1925, is the oldest (major) academic research journal in marketing in the United States. This paper analyzes some of the main characteristics of the journal: its mission, its history and reputation, and all those aspects related to the publishing and editorial policy.