This chapter evaluates the fallout from the Second Reading rebellion. Consideration is given to how the code of loyal dissent continued to apply, with no punitive sanctions applied to diehard anti-Marketeers, despite their refusal to support their Government on a vote of confidence. The chapter examines the negative and positive inducements available to whips, and the relative vulnerability of the diehard and loyalist anti-Marketeers to pressure and persuasion. An in-depth analysis is conducted into the career prospects and local party pressures that affected levels of dissent, and how these factors could be exploited by the Chief Whip in liaison with other party institutions, especially Conservative Central Office (CCO). Career prospects are examined through an established typology of dissenters: ‘the dispossessed’, the ‘never-possessed’ and ‘newly elected/young hopefuls’. It is found that loyalists contained a disproportionate number of ‘newly elected/young hopefuls’—a group specifically targeted by the whips. In terms of constituency pressure, the findings are less clearcut, although the extent of local party troubles experienced by diehards may have acted as a warning or deterrent to instinctive loyalists, as well as younger and less established Members. The chapter concludes by focusing on the case of David Mudd, a diehard Conservative anti-Marketeer who was highly vulnerable to pressure from his local party and CCO due to his ‘newly elected/young hopeful’ status. This example highlights how a Member’s predicament was successfully exploited by the Chief Whip, in gaining Mudd’s pledge of future loyalty on the EC Bill.