This chapter seeks to provide some understanding into the acceptance of virtual wine practices in the unfortunate event that the traditional physical events are not possible. Customers’ perceptions of virtual wine tasting events are investigated as feasible alternatives to traditional physical wine tasting practices. This study therefore utilizes modified versions of the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT) framework to investigate possible influences of the intention to adopt virtual reality (VR) wine tours. The rapid rise of VR technology has transformed the tourism sector, offering new ways to engage consumers, particularly in niche areas like wine tourism. Through non-probability sampling, consumers were selected to complete an online survey on their perceptions regarding engaging in virtual wine events. A total of 340 responses were returned from active wine enthusiasts with exposure to the Cape Town wine tasting industry. Hedonic motivation, facilitating conditions, habit, and performance expectations are all observed to directly and significantly consumers’ intention to adopt VR technology for wine events. Through testing modified TAM and UTAUT frameworks, this study advances the comprehension of consumer behaviour in adopting VR technology in tourism by focusing on a relatively unexplored niche, VR wine tourism. Novelty lies in the application of these frameworks to virtual wine tourism, a sector with limited existing literature, making it a pioneering study to use this approach within this specific context.