Currently, interventional radiology is mostly not actively marketed, or at least not marketed in the traditional sense. However, a marketing plan is necessary to develop, maintain, or expand an interventional radiology practice, and there are a number of aspects that must be considered before developing and implementing a marketing plan. Marketing for interventional radiologists involves creating strategies to promote their services, build their brand, attract patients, and referring physicians. Successful marketing of interventional radiology requires a distinct strategy: one that takes into account not only the specifics of the interventional measures to be offered on site, but also the mindset of the local medical community. The goal is to build up a fruitful relationship with referring physicians, hospitals, and other healthcare providers and to attract patients.