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This chapter examines cases from the personal luxury goods and luxury services sectors, highlighting the distinct challenges they encounter in adopting sustainable business models and the fundamental aesthetic principles influencing their success. Luxury brand managers allocate substantial resources to satisfy consumers’ desires for aesthetically pleasing and enjoyable products and experiences. We illustrate successful aesthetics for sustainable behaviors through various examples, particularly from Made in Italy brands.

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Made in Italy Cases from Personal Luxury Goods and Services Industries

  • 章节

  • 发表日期：

    2025年

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  • Alba D’Aniello,
  • Ana Carmela Martinez Levy,
  • Cesare Amatulli,
  • Matteo De Angelis,
  • Rumen Pozharliev

摘要

This chapter examines cases from the personal luxury goods and luxury services sectors, highlighting the distinct challenges they encounter in adopting sustainable business models and the fundamental aesthetic principles influencing their success. Luxury brand managers allocate substantial resources to satisfy consumers’ desires for aesthetically pleasing and enjoyable products and experiences. We illustrate successful aesthetics for sustainable behaviors through various examples, particularly from Made in Italy brands.