This chapter examines how Muslim Community Organisations (MCOs) in Australia respond to Islamophobia through the development of two contrasting frames of meaning: assertive and apologetic. In the first section, the chapter focuses on assertive frames, where MCOs reject the notion that Muslims are responsible for addressing Islamophobia or terrorism. Drawing on their civil, political, and social rights as Australian citizens, MCOs assert their belonging and normalcy within Australia’s multicultural society. They invoke Islamic values such as justice and compassion to justify their civic and religious duties in countering Islamophobia while engaging in broader social justice initiatives, such as advocating for Indigenous rights and environmental causes. Through these assertive strategies, MCOs highlight the compatibility of their religious and national identities, seeking to reinforce their legitimacy as active citizens in Australia. The second section explores apologetic frames, where MCOs internalise external pressures from dominant political and media discourses. These frames position Muslims as collectively accountable for both global and local events linked to Islam, thereby promoting strategies of self-discipline, behavioural change, and civic engagement to improve public perceptions of Muslims. In this context, MCOs construct apologetic narratives that shift the burden of addressing Islamophobia onto the Muslim community itself, reinforcing societal expectations that Muslims must continuously prove their worth and reform their public image. The chapter concludes by examining the implications of this shift from assertiveness to apologetic, arguing that MCOs’ apologetic frames of meaning reflect an internalisation of societal pressures, ultimately diverting attention from the structural and institutional causes of anti-Muslim racism in Australia.