In this chapter, we will rely on several of our studies that allow us to take a new recontextualizing look at a common theme, so far unexplored. We propose the development of a theoretical concept, “audience literacies”, a subset of social media literacies that themselves are a part of digital literacies, but also interwoven with media and information literacies. We argue that both being aware of the different audiences of one’s messages and regulating oneself as a member of various audiences entail crucial skills, knowledge, values, and attitudes. In our opinion, people as audiences deserve a longer exploration, to understand how messages are being encoded and decoded or when people apply civil inattention and look away, pretending to not listen or ignoring the conversations as a social norm of respect. Furthermore, we will explore which literacies are needed when audiences switch to an active and visible role on social media, or when they intervene via small acts of engagement.