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This chapter examines the diverse remuneration mechanisms available on social media platforms to answer the questions: (1) How do social media creators monetise their content and art? (2) What does this mean for financing and funding cultural production, in particular core arts? Key forms of social media remuneration include direct payments, such as ad revenue sharing, subscriptions, and tipping systems, as well as indirect income through brand partnerships and affiliate marketing. Platforms like YouTube, TikTok, and Instagram enable content providers to monetise their content via their services. While direct payments offer a structured income, indirect methods often rely on creators’ ability to build and leverage personal brands or work with external advertisers.

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Beyond Likes: Social Media Remuneration and Financing of Digital Cultural Production

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  • 出版模式：

    开放获取

  • 发表日期：

    2026年

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  • Sophia Gaenssle

摘要

This chapter examines the diverse remuneration mechanisms available on social media platforms to answer the questions: (1) How do social media creators monetise their content and art? (2) What does this mean for financing and funding cultural production, in particular core arts? Key forms of social media remuneration include direct payments, such as ad revenue sharing, subscriptions, and tipping systems, as well as indirect income through brand partnerships and affiliate marketing. Platforms like YouTube, TikTok, and Instagram enable content providers to monetise their content via their services. While direct payments offer a structured income, indirect methods often rely on creators’ ability to build and leverage personal brands or work with external advertisers.