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Along with the changes occurring these days, we witness a renewed interest in the consumption of luxury products. More accessible to the masses, the luxury industry today is faced with a significant challenge: the sale of luxury products in alternative second-hand markets. Using a semiotic analysis of 20 interviews conducted with Tunisian consumers, we highlight the meanings given to the products, which lead to the construction of a definition. It emerges that the products are a category apart, forcing the luxury industries to revise their management of products/brands.

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The Hybrid Identity of Second-Hand Luxury: A Semiotic Approach

  • 章节

  • 发表日期：

    2025年

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  • Ichraf Dimassi,
  • Fatma Smaoui

摘要

Along with the changes occurring these days, we witness a renewed interest in the consumption of luxury products. More accessible to the masses, the luxury industry today is faced with a significant challenge: the sale of luxury products in alternative second-hand markets. Using a semiotic analysis of 20 interviews conducted with Tunisian consumers, we highlight the meanings given to the products, which lead to the construction of a definition. It emerges that the products are a category apart, forcing the luxury industries to revise their management of products/brands.