The study aims is to determine the role of the Saudi Data and Artificial Intelligence Authority in shaping digital innovation and sustainable business practices in Saudi Arabia The study sample consists of 125 participants from SDAIA, NEOM and the Ministry of Economics and Planning. A descriptive method was used, and the main result is that through a multi-layered quantitative analysis, the results reveal that the Saudi Data Artificial Intelligence Authority for digital innovation developed and contributed to sustainable growth, by providing infrastructure, key data and business development. The results also showed a positive relationship between the Government’s adoption of digital innovation and sustainable practices, and as such, the study recommended training programs and funding mechanisms for digital innovation and acceptance have increased.