Scholarlink

This research aims to investigate the perceived value effect as a moderator on the relationship between students' trust and loyalty in Higher Education Institutions in Egypt (HEIs). Smart-PLS 2.0 software was used to analyze 245 responses from a randomized sample of senior students and fresh graduates from multiple Egyptian private universities using the structural equation modeling. The outcomes of the research show that students’ trust significantly and positively effects on students’ loyalty and the student’s perceived functional value effect on the relationship between students’ trust and student loyalty as a moderator.

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Perceived Value as a Moderator in the Trust-Loyalty Relationship: Insights from Egyptian Higher Education Institutions

  • 章节

  • 发表日期：

    2025年

查看全文
  • Ahmed Samir Roushdy,
  • Wael Kortam,
  • Hatem Fouad Hamza,
  • Ghada Gad

摘要

This research aims to investigate the perceived value effect as a moderator on the relationship between students' trust and loyalty in Higher Education Institutions in Egypt (HEIs). Smart-PLS 2.0 software was used to analyze 245 responses from a randomized sample of senior students and fresh graduates from multiple Egyptian private universities using the structural equation modeling. The outcomes of the research show that students’ trust significantly and positively effects on students’ loyalty and the student’s perceived functional value effect on the relationship between students’ trust and student loyalty as a moderator.